Why Native Media?
It’s no secret. Our world revolves around media. It connects us. It influences us. It educates us. We welcome it into our homes through our televisions. We share it with our families through social media. Which is why Native representation in the media is so important. Especially at a time when media is so significant to who we are as a society—it’s essential that Native voices are part of the narrative.
no representation means
Invisibility of Native culture in the media creates a void that is filled by toxic stereotypes and false narratives including racist mascots, over-sexualized portrayals of women, offensive costumes and inaccurate stereotypes in movies and films.
Of Primetime tV & Films
have a native character
or Receive information about
healing & promoting understanding through
We can heal through stories. By empowering Indigenous communities to tell their stories, we can cultivate a more diverse, more understanding world. Native representation in the media allows Native youth grow up with stories that represent their backgrounds and with figures that embody their culture. These stories can generate important public conversations about present-day Native issues, and shed a long-overdue light on the other half of American history.
2020 Native Represention through Vision Maker Media
Film views during our 2020 Online Indigneous Film Festival
Native American films currently in broadcast
New Native American films sent to Broadcast
Airings of Native American Documentaries on Public Television
For over 45 Years
We've empowered the Native Narrative
We’ve funded and trained Native filmmakers to share their stories with the world. Starting in 1976, Vision Maker Media evolved from film, VHS, DVD and now to online streaming, and we continue to showcase the most compelling Native stories for public broadcasting on local PBS stations and online.
*Statistic provided by IllumiNative at illuminatives.org